Resume | Louie Volpe

PROFILE:

• Creative and inventive Designer with experience in web design, graphic design, multimedia, print design, photography, video, Social Media and eCommerce.
• Through my experience I have been able to demonstrate my ability to work under tight deadlines, manage assigned work tasks from conception to completion and a capability of working with others while meeting the challenges presented to me.
• Designer and creator of Holidays on the Net, a website dedicated to celebrating the holidays of the year.
• Have had work published and cited in various books, magazines, newspapers and websites worldwide.

EXPERIENCE:

Graphic Design Freelance, Milwaukee, WI
December 2018-Present

• Graphic and Communications Collateral Management: Spearheaded the design and execution of all graphic and communication materials, ensuring brand consistency and visual appeal across various media.
• Website Management and Redesign: Proficient in maintaining and updating WordPress websites, including regular software and plug-in updates, weekly backups, and general website maintenance tasks to ensure optimal performance and user experience.
• Blog Management and Content Creation: Skilled in blog management, encompassing research, writing, and the creation of compelling graphics that engage the audience and enhance the online presence.
• Email Marketing Campaigns: Effectively managed the company’s email communications, including the design and dispatch of weekly email blasts that increased audience engagement and brand awareness.
• Video Production for Sales and Communication: Demonstrated expertise in creating and managing impactful video content tailored for sales promotions, creative showcases, corporate communications and social media.
• Social Media Management: Oversaw the company’s presence on various social media platforms (Facebook, Twitter, Tumblr, Pinterest, Instagram, LinkedIn), implementing strategies that amplified reach and fostered community engagement.
• Catalog Design and Management: Successfully created and managed the company’s catalog, both online and in print, ensuring it accurately represents the brand and appeals to the target audience.
• Product Photography and Image Editing: Proficient in photographing products, editing, and producing high-quality images for catalogs, complemented with detailed descriptions that enhance customer understanding and interest.
• Technical Drawing and Design: Utilized ViCad 2 to create detailed technical drawings of lighting fixtures, providing clear and precise information for both website display and customer reference.

Primelite Manufacturing, Freeport, NY
September 2014-2018

• Manage all graphic and communications collateral
• Maintain, redesign and update of company’s WordPress website (software, plug-ins, weekly backups and general website maintenance)
• Manage company’s Blog (research, write and create graphics
• Manage company’s email (Weekly email blast)
• Create and manage video for sales, creations and communication
• Manage company’s Social Media accounts (Facebook, Twitter, Tumblr, Pinterest, Instagram, LinkedIn)
• Create and manage Company’s Catalog (online and print)
• Photograph products, edit and produce final images for catalogs with detailed descriptions
• Technical Drawings (called “cut sheets”) Used program ViCad 2 to create technical drawings of lighting fixtures for website and customer use

Spicehouse Spices, Hicksville, NY
May 2014-May 2016

• Re-Designed, installed and upkeep of three e-commerce websites (dba Spice Specialist, Chef Cherie, Smokehouse Spices)
• Posted and maintained online store for consumer brand, Chef Cheri at Amazon.com
• Created and managed detailed descriptions of each item including pictures, text descriptions, pricing and shipping
• Created and managed company’s Blog by including articles, recipes, spices, promotions and cooking promotions
• Manage Company’s 12+ Social Media accounts (Facebook, Twitter, Pinterest, Instagram, Linkedin)
• Photographing of products to use for blog, e-commerce websites, Amazon.com store, social media postings and promotional items
• Created and maintained company’s online product catalog in flipbook form

Online Sales, Ebay | Amazon.com
2012 – 2014

• Personal Ebay & Amazon Store selling collectibles, toys, children’s party gifts and favors

Holidays on the Net
2000 – 2011
Owner, Creator
Sold November 2011

• Graphic Designer
• Web Designer
• Content Creation
• Business Administration
• Staff Management
• Research / Authored Website Articles
• Created Audio and Video Files
• Customer Service / Interaction with Clients

EDUCATION:

Art Center College of Design, Pasadena, CA
Training: Photography

Long Island University, Brookville, NY
Training: Graphic Design